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campaigns

'Organic and Paid Media'

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A campaign means designing and marketing with intention.
I've lead campaigns ranging from launching a vegan beauty brand to a city-wide enrollment campaign for San Diego's iconic City College.

'The Beauty Custom,' 2021-22
Organic Social

Objective: brand awareness 

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'San Diego City College You Belong Here,' 2022-24
Paid Social + Out-of-Home

Objective: Promote year-round enrollment for City College's various programs, including Career Technical Education; engage hard-to-reach audiences through Spanish-language advertising and creative messaging. Increased enrollment by 10-15% over the last three years.

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'Robotics @ UCR,' 2022
Meta, CTV/OTT, TikTok, and Google Ads

Objective: Raise awareness for new Robotics Master's program and enroll 6 students; exceeded goals by 30% and established funds for a Robotics Bachelor's program.

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'UC San Diego Extended Studies,' 2024
Google Ads

Objective: Grow enrollment for UC San Diego's extended studies summer program; ongoing.

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'Visit Rainier,' 2023-24
Meta + Google Ads

Objective: 10,000+ room bookings for over 75+ lodging partners in Washington's Lewis County; exceeded goals by 24%.

'San Diego College of Continuing Education,' 2023
Meta and Google Ads

Objective: Grow enrollment for SDCCE's Career Technical Education Programs by 5%; exceeded industry benchmark goals by 15%.

'Nurse-Family Partnership,' 2022-2023
Meta, TikTok, and Google Ads

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Objective: Grow awareness for the non-profit Nurse Family Partnership, which connects first-time mothers with registerned nurses for free. Saw 5-10% lift in enrollments in three key markets: Los Angeles, Detroit, and New York.

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contact

ttyl!

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