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campaigns
'Organic and Paid Media'
A campaign means designing and marketing with intention.
I've lead campaigns ranging from launching a vegan beauty brand to a city-wide enrollment campaign for San Diego's iconic City College.

'Meals on Wheels More Than a Meal,' 2024
Paid Social + Out-of-Home
Objective: Promote meal delivery sign-ups for seniors across San Diego County via social media ads and out-of-home posters. In 51 days, over 3M San Diegans viewed our ads and over 86 families in San Diego inquired about meal delivery.

'San Diego City College You Belong Here,' 2022-24
Paid Social + Out-of-Home
Objective: Promote year-round enrollment for City College's various programs, including Career Technical Education; engage hard-to-reach audiences through Spanish-language advertising and creative messaging. Increased enrollment by 10-15% over the last three years.


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'Robotics @ UCR,' 2022
Meta, CTV/OTT, TikTok, and Google Ads
Objective: Raise awareness for new Robotics Master's program and enroll 6 students; exceeded goals by 30% and established funds for a Robotics Bachelor's program.
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'UC San Diego Extended Studies,' 2024
Google Ads
Objective: Grow enrollment for UC San Diego's extended studies summer program; ongoing.



'Visit Rainier,' 2023-24
Meta + Google Ads
Objective: 10,000+ room bookings for over 75+ lodging partners in Washington's Lewis County; exceeded goals by 24%.
'San Diego College of Continuing Education,' 2023
Meta and Google Ads
Objective: Grow enrollment for SDCCE's Career Technical Education Programs by 5%; exceeded industry benchmark goals by 15%.
'Nurse-Family Partnership,' 2022-2023
Meta, TikTok, and Google Ads

Objective: Grow awareness for the non-profit Nurse Family Partnership, which connects first-time mothers with registerned nurses for free. Saw 5-10% lift in enrollments in three key markets: Los Angeles, Detroit, and New York.

Nurse-Family Partnership x FamilyAlbum Donation Match Campaign, December 2023
Meta, TikTok, and Google Ads
Objective: Create a branded campaign between both brands to promote app downloads and donation matching. Developed a storyboard using available b-roll and UI/UX assets, wrote script, and edited a final video for advertising.


'The Beauty Custom,' 2021-22
Organic Social
Objective: Create a cohesive brand identity for a cruelty-free, self-affirming beauty and skincare brand.

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